Ari Rief, Esq.

Trial Attorney

Education

J.D., University of San Diego School of Law

B.A., History, University of California, Los Angeles

​

Tenant & Consumer Civil Litigation Attorney

Before founding Rief Legal, P.C., I was trial counsel at two civil litigation firms: one focused on tenants’ rights (habitability, harassment, wrongful and constructive eviction) and the other on consumer protection (lemon law, auto fraud). Proving habitability defects, interestingly, is similar to proving a lemon—what gives rise to a winning lawsuit is not simply the defect itself, but that notice of the defect was sufficiently given and the issue wasn’t fixed in a reasonable time or number of attempts.​

​

Former Prosecutor & Criminal Defense Trial Attorney

I practiced criminal law for over a decade, starting as a prosecutor in two DA’s offices before running my own defense practice. I appeared in court daily, negotiated hundreds of cases annually, tried (and prevailed in) dozens of jury trials, and handled complex felonies (e.g., murder, three strikes, multi-million-dollar embezzlement, etc.). While I now focus on civil litigation, I still accept select criminal cases.​

​

Small Boutique Law Office Model

Unlike large firms that delegate to less experienced associates, I personally handle your case—including trial. I intentionally limit my caseload to maintain a boutique practice and ensure each client gets my full attention.​

​

Statewide Cases

Although based in the Bay Area, I handle civil cases statewide. Most proceedings are remote, but I travel as needed for in-person appearances like jury trials.

​

Flexible Meeting Options

I offer meetings in person, by phone, or via Zoom—whichever best fits your schedule and needs.